Colour Frustration

This week has been a busy week for most of the people in our class. There is now only 3 weeks until the deadline day and the list for things that need completing is getting bigger. The time for getting things completed and online has come. I will have to make sure that my online style guide is completed for next week, as well as some cd ideas. I feel that I am back on track with the work now. Although I have some sketches to create still I feel that most of my corporate identity elements are at their final stages.

I feel that things started out quite a slow process, with the main layout to create and the rules to state, but I feel that now these are in place all our corporate identity elements use the same layout. This makes the design process some what faster. I spent days creating my logo and a suitable colour scheme. I then spent days creating the business cards but once I had the layout sorted, the rest of the elements adapted to the layout. This meant there was no need to design everything from scratch.

I feel that my website is looking a lot more professional now. When you are viewing a page, that page title will be written in blue in the navigation bar. This shows what page the viewer is looking at. I feel that this is necessary to a lot of sites. It also makes it easier for people who find themselves lost within websites easy. I decided not to create buttons in Photoshop like I did before as it increases file size and loading time. Instead I simply added a rollover colour. I feel that this method is much better and I think people should reconsider this method if they have images as links.

The feedback meeting with Steve on Thursday proved to be very useful, like it usually is. I received some feedback on my letterhead and continuation sheet. I also need to make some adjustments to some of my other corporate identity items. I was glad, however, to find that my logo and header for these items was at a professional size. The size I used for my logo was 15mm x 15mm. I also used a 21pt font split across two lines for my header.

I was not glad to hear that my corporate blue needed changing, as I had already completed elements with this in. I will have to change all my digital work so that they contain the new blue. I need to think about colours more carefully. This was something I had trouble with the last time. In future I should turn the colours to greyscale and find out if they have enough contrast. I wish I would have done this sooner. I guess it is my own fault for not doing this properly the first time.

Over the next week I will be working on my corporate blue, and applying it to all of my work. I will also be making sure that my content (apart from the release sheet) is completed and loaded onto my website. I will also need to start some work on my cd designs. I feel that it will be a very busy week at home. I really want a good grade for this assignment. I feel that it is the most important one and I feel that it is the assignment that I have tried the hardest with.

I am looking forward to John's session, like always, which will be taking place next Tuesday. I always find some way of improving myself in these sessions and I am quite proud of it. Steve has even mentioned how much I've progressed with the help from John. I recommend him to anyone who doesn't see him. I also want to see John so that he can look at my referral work before I hand it back in for marking.

My website has had some moderate changes made to it so here's the link again: www.marcpugh.co.uk/corpid/index.html. Feedback on my website and corporate identity elements is always welcome. I will be working on them throughout the week as well so changes may take place often.