Targets Acquired

The target audience for the portfolio is a question that will need to be thought about a lot. The portfolio is the most important website we will be creating, and it has to meet the target audience in order to sell myself. The website will also be marked by Educationists, as well as external markers.

The site needs to look professional and to a high standard, which shows as much of my good work off as possible. I will have to show a range of the skills I have learned and can do well if I am to advertise myself successfully. I will be selling myself not only to web design studios, but to potential clients as well.

Educationist
Terry is a 37 year old HND ICT teacher, that works at Wakefield College’s main campus full time. He teaches students aged between 18years – 40years and has worked in this position for 8 years. He is hoping to get a job as a head of the design department. His past experience was 15 years in the design industry with 3 years as a lead designer.

Terry has a passion for programming, and enjoys problem solving and validating his and other people’s websites. He also enjoys reading about new IT technologies and upgrades. He regularly attends to student meetings and enjoys discussing his life and work as a teacher. He also offers his expertise during these meetings.

He owns a desktop PC with Intel Pentium Duel Core Processor, with high speed and a 256Mb graphics card. He also owns an Apple Mac OSX and a brand new Mac Book Air. All his computers are set up with wireless 2.Gb broadband. He also owns a high quality printer with built in scanner. He uses Firefox 2.0 and has a screen resolution of 1024 x 1256 x 16.

Potential Clients
Susie is a 26 year old chef who owns a restaurant called Delicates in Leeds. She works full time with very long shifts. She and her team cater for over 500 guests a day. She has owned this restaurant for 3 years and before that she worked at Little Chef for 4 years. She hopes to open up another restaurant soon in Derby. By the age of 40 she hopes to have made enough money to start business in Australia, and eventually move there.

She has a passion for cooking and loves to create and experiment with new recipes. She attends regular meetings with her staff to give them feedback on their progression. She would like a website created to advertise her company, as she feels it will invite more customers to her restaurant. She will search through portfolio sites of students ready to leave college as she feels it will give them good experience, and she will not have to pay so much for the site being created by a proper design company.

She owns a basic PC with Windows XP operating system. She has a 1.1 GB broadband connection. She has a 64Mb graphics card with 256Mb RAM. She has very little internet experience, but knows how to use Microsoft Office programs very well. She owns a printer but hardly uses it. She uses Internet Explorer 7.

Potential Employers
Mathew is a 47 year old designer. He owns and runs a web and print studio called iMax web design. He owns several studios across the UK, including his main studio in London. He is hoping to sell the company for a high amount of money that he could live off for the rest of his life. He runs a team of 6 designers and 2 programming expertise in his main studio.

He has a passion for web designing and is always searching the net for some new talented employees that could be added to his team. He also spends a lot of time learning new programming languages and techniques. Currently he is learning Ruby, which is taking up most of his time.

He owns several top spec computers, each with duel monitors and 512 GB graphics card. They also run on 2 GB DDR2 RAM. He has an 8 GB wireless broadband connection and owns a server. He hopes to expand his studio to make room for new staff and PC's. He uses Firefox 2.0.

External Assessor
Paige is a 41 year old external HND assessor who works for Edexcel. She travels from college to college re-marking students work. She talks to teachers that aren't showing their full potential and gives them guidelines on what actions to take. She also talks about the student’s educational level, and decides if the students are progressing as much as they should be.

During her spare time she loves to read novels by J.R.R Tolkien and relaxing at her local cinema in Dewsbury. She is hoping to get a pay rise, and wants to move up north with her parents. Her dream job is to be the head teacher of a school. She also enjoys looking through student’s digital work online.

She owns a basic PC and she has an intermediate understanding of the web. Her PC is run on 512Mb RAM and a 128Mb graphics card. She has a 1.1 GB broadband connection and uses Internet explorer 7.